Janet McMullen
Digital Marketing, Marketing Automation
Marketing Automation Manager

I am a resourceful team manager talented at developing innovative solutions to meet business needs. I bring knowledge and enthusiasm to every project I undertake.

My skill set includes but is not limited to:

  • Building and managing rich content that attracts a qualified audience.
  • Growing new leads by converting site traffic through Calls-to-actions, landing pages, and lead generating content.
  • Optimizing marketing automation and lead nurturing through email, content, and social channels.
  • Establishing closed-loop analytics with sales to understand how inbound marketing activity turns into customers, and continually refine the process to convert customers.

For the past 3 years, I have been working with MediaWorks B2B Marketing Partners as an inbound and CRM marketing coordinator.

  • Working one on one with clients to identify their needs and challenges and provide solution-oriented campaign themes.
  • Collaborating with designers and the editorial team on marketing materials.
  • Reviewing and edited blog posts to guarantee high content quality.
  • Managing project deadlines and monitoring milestones through completion stage.

Prior to Mediaworks, I spent over 25 years developing exceptional interpersonal communication skills hiring, training and managing both large and small teams to consistently define, meet and exceed projected goals.